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| The Best Customer We Ever Had |
Why do Parts Managers ignore them?
The Service Department, by its very nature, is the Parts Department's highest volume, lowest maintenance customer. So why doesn't the Parts Manager focus more attention on that particular customer? Ask a Service Manager the focus of his training and his reply most likely will be "Increase productivity in the shop and my HPRO average."
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| Sales Tip of the Month |
Visualize Your Goal
Setting a goal for the month’s sales isn’t really hard- pick a number that makes sense. It should be realistic, consistent with your program and attainable. Write it down and then work throughout the month to try to hit it.
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| Swimming with the Sharks |
Overcoming the Fear of the Sale
"But if I sell too much, I'll seem like a shark?" This is an excuse, or at best, a fear, so be wary. The statement is also a very common concern of Service Advisors who are trying to increase their dollars per RO.
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| The Writing on the Wall |
Consider the messages you're sending to customers
Frequent readers are familiar with our position on the use of proper words and the importance of body language in building rapport with customers. But one thing we haven't addressed much is the subliminal or hidden messages your showroom may be delivering.
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| Increasing Your Net Worth |
Giving more than you're paid for earns huge dividends
You hear people complain all the time that they're not getting paid enough for what they do. I say the answer to that dilemma is to do more than what you're paid for and watch the investment pay off.
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| AutoCast - When Your Sales Manager's a Jerk |
What do you do when your boss is tough to work for?
We?ve all had them: Managers who make going to work a reason to call in sick. They're the ones who know it all, slam you in front of co-workers, and tell you to 'get the *%@$# out of my office and sell a *&^%$ car!'
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| AutoCast - Success is Money |
The Chaplain of Bourbon Street
Attend an Auto University training event and you're guaranteed to hear the name Brother Bob Harrington at least once. The 79 year old "Minister of Bourbon Street" is often quoted in our materials and referred to when we speak about goals and success.
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