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A Matter of Trust

Phase 1 Finance Encourages Participants

What began as an area of great concern for Mitsubishi Motors North America (MMNA) and Mitsubishi Motors Credit of America (MMCA) has become an encouraging sign of commitment and partnership with Mitsubishi Dealers. Last week Mitsubishi rolled out 'From Magic to Science', a one day course designed to update dealers on the enhancements and changes to DayBreak and the finance process. It was expected that concerns surrounding the changes in DayBreak would be difficult for the dealers to accept. And while a few questions remain, the combined efforts of the Academy, MMCA and the Ings Group has produced a course that has dealers excited about the way Mitsubishi is moving ahead. And the response has been tremendous. 'We�re seeing meetings that are averaging 30 to 60 participants at our regional locations', said Ted Ings. 'Dealers are bringing their entire sales management teams to these events and their loving it!' From Magic to Science begins with a unique activity called The Trust Walk that sets the tone for the entire meeting. Other topics include:

The Voice of the Customer
DayBreak � The Good, The Bad and The Ugly
Improving Our Processes
JD Power Snapshot � Finance Assessment

Each meeting concludes with strategies to enhance the finance process and set the dealership on the right track to increase customer retention and profitability. A total of 40 meetings are being offered throughout the US during the months of May and June. Mitsubishi encourages Dealer Principles and Finance Managers to attend. For more information about our In-Dealership Consultations or Workshops please Contact Us online or call 1-800-344-4100. To reserve your dates today, simply fill out the Enrollment Form and fax it us at 360-323-6125.