The service relationship with a new car customer should begin at delivery with an introduction to your Service Manager or Advisors. Typically, the conversation includes an overview of the hours and benefits of bringing the vehicle back to the dealership for regular maintenance. Additionally, it has become more common for Service Departments to offer thank you gifts in order to generate customer loyalty. But what real value do key chains or coffee mugs bring to a customer?

"There really isn’t much benefit to providing what we call trinkets and trash," says Jon Nigbor, President of Consumer Care Corporation. "To be effective, you need to provide customers with something of value and something that provides an incentive for them to return to your dealership!"

The C-A-R-E Strategy

Consumer Care Corporation introduced the C-A-R-E (Car and Road Emergency) kit as a way to provide a benefit to both consumers and dealers. These kits are customized and have provided outstanding results. According to Nigbor, studies show that 100% of customers open and review the contents of the kit and keep the product where it will be seen and used regularly for 3 to 5 years. And they regularly see an increase of up to 1 point in CSI that can be linked directly to the use of the C-A-R-E product.

"Our product actually works to boost CSI and sales revenue simultaneously," says Nigbor, "unlike the coffee mugs, it ties consumer to dealers and ties vehicle to product. It also saves the customer time and money that they would have spent buying these items on their own."

You can learn more about the products and services provided by Consumer Care Corporation by visiting their site at http://www.consumer-care.com.

Let us know about your results!