Top performing dealers follow a delivery process that includes an introduction to the Service Department and the setting of the first appointment. This is critical to the establishing repeat business and customers for life. But there is another step that too many dealers forget to incorporate into their appointment process and it costs them lost business every day -

Case Study - Ted Ings

Our founder and president, Ted Ings, shares the story of an experience he had only a few short years ago:

"Back in 2001, my wife and I purchased a new Ford Explorer. The sales and service team did a great job of introducing us to a Service Advisor and setting up our first appointment for 90 days later. But they failed to contact us and remind us of the appointment so we completely forgot. And no, they didn�t call to reschedule after we didn't show up. In fact, they never contacted us. So guess where we didn't go when we recently traded the Explorer?"

Confirming Appointments

Regardless of when or how an appointment is set; you should have a process in place for confirming the appointment 24 - 48 hours in advance. Here are the benefits:

- People who forgot are more than twice as likely to show up
- People who can't make it are more than 3 times as likely to reschedule
- People who have their vehicles serviced at the dealership regularly are two and a half times as likely to refer someone to your dealership and buy another vehicle from you.

Seemingly small things like this make a huge difference to your bottom line. Our on line courses are full of ideas and tips just like this one. Why not sign up right now and jump start your performance?