All right, I’m sorry! There, I apologize in advance to those who have a single point franchise and may not see the value in this article. But don’t run away too quickly, there may be an idea or two in here for you as well.

It’s not unusual for technicians to be promoted to Service Advisor, or for automotive enthusiasts to be attracted to the position. And in the past, it was considered somewhat important that to be a successful service advisor one had to have a good technical knowledge of automobiles. But is that still the case today?

Here is some interesting information from the California Occupational Guide Number 240:

"An Automotive Service Advisor's job is multi-faceted and involves more than filling out an itemized list of the costs, parts, and labor and arranging for the work to be done.  They need to be able to work with customers who are concerned about the amount and cost of the work to be done to their automobiles, and they need to be able to sell the service of the dealership or garage.  Good communication skills and sales ability are vital to the success of the Automotive Service Advisor's performance."

Some of the key words that stand out include:
- Communication Skills
- Sales Ability

The entertainment world has conditioned people to look for good communicators. They want and expect people who will listen and understand more, rather than people who know it all. And when you sell, you better be a good story teller, rather than a master at techno-language that customers won’t understand or even care about.

How much time do you spend learning and refining your communication skills? Have you looked for the top 10 reasons customer say no?  Have you developed a high level strategy for addressing your customer’s concerns?

Look no further! We have solutions that will raise your level of communication and provide answers to some of the toughest questions. Simply enroll and take our courses today!