According to analysts, the reason the Dow Jones Averages have dipped below 10,000 for the first time in 6 months is Alan Greenspans fault. That’s because the Chairman of the Federal Reserve announced that the economy was moving along so well that it was about time to raise the interest rates again. And, of course, the intellegent and well heeled people who own stock know what that means: FREAK OUT AND SELL NOW!

t’s not unlike the way things happen at a dealership when the manufacturer announces that they’re ending a special finance deal, or raising the price on a hot selling model. Attitudes turn on a dime and the future – all of a sudden – becomes bleak, as if customers were going to stop buying cars.

Sales veterans in this business, like smart investors, understand and prepare for the short term hiccups in the marketplace. They don’t react to every little announcement that comes out of Detroit or the Federal Government. They know and understand the "Seasons of Business" and stay with the things that have made them successful in the past.

And here’s something else to consider: When emotions rule, your job is easier. That’s because the vast majority of people must be moved to emotions before making a purchase decision. Like it or not, those are the facts. It may not be good for the stock market, and it’s certainly not good to base your success on it, but a "right brained thinking" emotional buyer is the type of buyer you want.

Auto University teaches selling skills that help you support the customers need for logical answers, while moving them to an emotional decision. Enroll as a student to learn more.