Sitting on the sidelines with other parent's week in and week out allows me the time to get to know people and find out about their lives. I also listen for new ideas or comments that support the things we teach at Auto University. Last week I had a chance to talk with Susan Orasco, one of the "Soccer Moms" from my daughter's team.

She was a high school point guard and today she volunteers to umpire baseball games. Before her daughter's soccer games she can be found playing catch with her son. She loves sports, and Monday through Friday she's a National Sales Manager for a well known copy machine company. No, she's not a fantasy guys, she's a real person who understands both the sales side of life and the customer side.

"I build relationships with my clients," says Susan. "I have them over to my house for dinner and I know their kids. And when I bring my car in for service, I expect the service staff to find out about me and to eventually get to know my family. If they don't take the time to build a relationship, I don't do business there."

Susan also finds that building a more personal and intimate association ensures that you'll be doing business with the same people for a long time. "Once you've built a close relationship, it's pretty tough to go anywhere else, even if the price is better. I call it the guilt factor. I couldn't take my car to anyone else because these people know me so well. I'd feel like I was a traitor. And the same thing is true for my customers. I make sure that even the thought of going somewhere else makes them feel guilty. I do that by building a great relationship."

Relationships are built on trust and value. At Auto University we supply the training and the tools that help you build strong and long lasting relationships with your customers. Contact us now to find out more.