It's also been proven that the more valuable your product, the more a customer will pay. And the more anxious they'll be to get it. So before a you sit down to negotiate, it's vital you know that your customer will not agree to the deal until the value equals or exceeds the price. So here are the four key value builders that will help you increase your closings and your dollars per car.

1. You - Researcher's agree that "people buy people"! Your ability to sell yourself is the number one reason for success or failure in the car business. Practice your greetings. Learn to mirror customer behaviors, and spend more time listening.

2. Dealership - It only takes a couple of hours to buy a car, but the ownership experience takes years. Be sure to tour your facility and show customers why buying a car at "Your Dealer USA", is their best choice.

3. Product - Only 20% of your efforts during the sale should focus on product. But your presentation had better be based on knowledge and understanding of how your vehicle's features will benefit your customer?s specific needs.

4. The Manufacturer - All companies are not created equal. But customers need to hear something positive about the manufacturer so they can have confidence in their purchase. Be it warranty or a reputation for customer satisfaction, be sure to point out something of value. Include all of the four value builders in your process, and you're on the way to huge profits and a successful sales career.