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The Monday Morning Walk

Most people resolve to walk every day to lose weight or lower their cholesterol.

You should resolve to take a walk every morning to increase your sales! How often do you walk your inventory? If you're not walking the lot each and every day, you're risking your financial health. Consider these benefits of walking your inventory every morning so that you will notice what the customer sees BEFORE they see it. Then you can make changes to the line up if necessary:

You'll notice faded numbers and stickers
You'll be able to replace missing buyers guides or labels
You'll notice flat tires, dents or other problems

Stop and smell the leather

Don't just walk by your inventory; choose a few of the newer or older inventory vehicles and climb inside. Maybe even drive one or two. Here's how you'll benefit:

You may find you really like some things about a particular car. By familiarizing yourself with the vehicle, you pass on your enthusiasm to your customers. That makes it easier to sell!
There's always a reason why a car doesn't sell. Rather than ignore it, inspect one that has been around awhile. You may find it has a bad smell or that it needs new floor mats. The simplest things can keep a car from selling.

So make your resolution a profitable one by taking a morning walk through your new and used car inventory. Your financial health depends on it!