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| All Demo Drives Are Not Created Equal |
The right demonstration can close the deal before negotiations begin!
Ask five customers "What's a typical driving day like for you?" and you'll get five different answers. Yet most dealerships limit their demonstrations to only one route or, in the worst cases, they provide no demonstration at all. While your dealership may have a good reason for its demonstration process, don't forget the purpose of the demo drive--to get customers emotionally involved!
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| Delivering Results in Service |
It's more than handing them back their keys
Returning the vehicle to the customer after completing maintenance or repairs should be given top priority. It's another "moment of truth" and a vital customer contact opportunity that is often given little attention.
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| How to Start the New Month
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Every month it’s the same old thing- scratch, claw and scramble to hit the numbers; rush around like maniacs trying to complete dealer trades, send drivers to customer’s homes to get contracts signed, and burn out the F&I managers with an over-promised delivery schedule.
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| The Monday Morning Walk |
Most people resolve to walk every day to lose weight or lower their cholesterol.
You should resolve to take a walk every morning to increase your sales! How often do you walk your inventory? If you're not walking the lot each and every day, you're risking your financial health.
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| Increasing Your Net Worth |
Giving more than you're paid for earns huge dividends
You hear people complain all the time that they're not getting paid enough for what they do. I say the answer to that dilemma is to do more than what you're paid for and watch the investment pay off.
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| AutoCast - When Your Sales Manager's a Jerk |
What do you do when your boss is tough to work for?
We?ve all had them: Managers who make going to work a reason to call in sick. They're the ones who know it all, slam you in front of co-workers, and tell you to 'get the *%@$# out of my office and sell a *&^%$ car!'
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| Creative Finance Approach Turns Bad |
One piece of paper could have made the difference
The customer needed an economy car and he was ready to buy. His wife, on the other hand, wanted them to wait until they sold and paid off their other vehicle so they didn’t have two payments. Since the trade value offered wasn’t enough to satisfy the customer, the sales team came up with a creative plan to get the customer to buy.
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