When it comes to integration and implementation of Mazda's Full Circle Service strategy, there are no more important players on the Mazda Team than Rick Holderness (Manager, Service Marketing) and Brad Holt (Manager, Parts Marketing). Early in 2003, Rick and Brad began the process for developing what would become Mazda Professional Selling Skills, a Full Circle Service initiative which launched in early 2004.
This brief clip explains what Brad and Rick were looking for in a vendor partner, the shocking but typical message they heard from most vendors, and how they decided that Auto University was the right choice to become a long term partner in Mazda's Full Circle Service strategy.
