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Auto University Service Process Training

Auto University transforms the culture of your service operation into a smooth machine geared to retain customers and grow your bottom line:

The Difference
"On-Site and Hands-On Dedication"

Your service operation is the key to driving the growth of your dealership. Only when every point of customer contact is finely tuned can you build customer loyalty, the key to growing your dealership.

Auto University will train and motivate your entire service staff. From Technicians and Cashiers to Service Managers and Fixed Operations Directors, our expert professionals give your service operation a complete alignment, forever altering the way customers are treated.

Auto University is on-site and hands-on, giving your staff complete focus and dedication. With Auto University, your service staff becomes a service team, and your service department becomes a service environment that increases customer satisfaction, builds loyalty and attracts new business.

The staff of Auto University is made up of real-world dealership professionals, expert in the key areas of management, motivation, customer relations and sales. They are skilled at educating, inspiring, mentoring and impacting lasting change. Auto University schedules regular in-dealership follow-up sessions, providing a unique approach that trains ? and sustains.

Far from a short-term solution, Auto University trains your service force for the long road ahead. Customer loyalty, increased vehicle sales and a positive work environment are among the results we deliver. And we do it by being there for your team on-site, and over time.

Our approach has proven to increase profitability while raising customer
satisfaction. Some concepts include:

  • Strategic Appointment Setting
  • Implementation of a Pre-Work Order Process
  • Service Consultant?s Greeting in the Drive (Away from the Counter)
  • 100% Walk-Around with Every Customer
  • Pop Every Hood, Every Time
  • Service Inspection
  • Properly Presenting a Menu
  • Significant Increases in Accessory Sales Opportunities

Our Process

"Transform Your Service Culture and Increase Your Profits"

Auto University is not your typical training company. We get results from working with people, as opposed to simply working with numbers. We implement a culture change with your current staff through our workshops and on-site training to achieve measurable results. Our powerful and transformational Service Process Training is unique because it does approach the service business like the sales business. We transform your service team to be Proactive, rather than Reactive.

Phase 1 - Installation
Initial Dealership Installation and Service Transformational Coaching:


During our initial four day installation, our highly skilled and experienced coaches will work with your managers, customize the training and focus on the priorities of your individual organization.

Your tailored individual dealership Service Process Training installation begins with a kick off workshop designed to excite, energize and educate your entire dealership team through intensely powerful customer-focused process training.

With on-site real time coaching, your staff will immediately see how customers respond to the new way of doing business. This immediate, positive feedback reinforces behavior, which ultimately creates an ongoing cultural change within your dealership.

Phase 2 - Sustainment
Follow-up In-Dealership Coaching:


Auto University understands that most training programs fail not at the outset, but over time as dealership personnel changes, newness wears off or value is forgotten. For these reasons, Auto University employs a comprehensive and metric-driven sustainment process at your dealership to ensure the benefits of Service Process Training endure indefinitely.

The Results

"Loyalty Provides The Greatest ROI"

Dealers who have invested in Service Process Training have experienced significant increases in hours per RO, CSI scores and repeat and referral business. In many cases, the return on investment is recovered during the first week of training.

Service Process Training dealerships have significantly increased their overall parts and service business revenue.

After completing our Service Process Training program, your dealership can expect to achieve:

  1. Increased Labor Sales
  2. Increased Part Sales
  3. Improved RO efficiency
  4. Improved Customer Satisfaction

Our Service Process Training program produces the most highly trained, highly skilled and customer-focused service personnel possible. Our coaches facilitate a professional environment that increases company profits and customer satisfaction. As a result of the cultural change your dealership will experience through our training, you will gain increased customer loyalty, improved customer satisfaction (CSI) and greater vehicle sales.

Contact Auto University today: (800) 344-4100, E-mail: FixOps1@autouniversity.com.

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